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Tide Puts the Stain in Dysfunctional Parenting

  • Posted on August 27, 2010 at 1:35 pm

Okay, I’m ready to go off on a common commercial seen today for Tide.  First of all I think Tide markets their product in a way that they think is acceptable to the viewer.  This ad for me proclaims much of what is wrong with our society.

Mom is a “party” girl.  I’m left to believe that she is into the night life and is some how keeping this from her family.  We don’t see a dad, so maybe she is single.  Her daughter is wondering where her green shirt is as she can’t seem to find it in her closet.  Mom knows where it is but chooses to lie to her daughter.  It is so bothersome to me that this “mother” is the “model” for her young daughter that I can’t believe that this may be where our society is at right now.  Many people seem to lament about what may have gone wrong in our society from everything like our manners, education, children growing up to soon and inappropriate behavior by both the young and the old.  It seems like it can be summed up in this commercial.  Mom is too busy living her own “party” life to be a good example for her daughter.  Dad seems to be out of the picture and mom has chosen to be a liar.

If Tide is correct and this is a snapshot into our society then it isn’t hard to understand what’s wrong with this picture.  Mom acts like the teenage daughter that is trying to get away with something from her parents.  The daughter is left acting clueless to mom but it appears that she is on her own and learns quickly that she better take care of herself because mom isn’t there for her.  We never see mom go up and help her look for it.  We only witness mom calmly lying just like a sneaky teenager that is telling you they didn’t do what you know they did!  If this commercial truly imitates real life, than there are some massive problems with parenting today.

I am a single parent.  My son is an adult now.  I cannot imagine acting anything like this woman when my son was growing up.  She has sent her daughter some very real messages.  If her daughter figures it out, she will probably end up being a liar just like dear old mom!